Close Brothers Motor Finance has launched an online portal allowing dealers to quote multiple finance products in tandem with its website.

The multichannel platform, delivered in partnership with Codeweavers, gives motor dealers the opportunity to take the showroom directly to their customers.

The enhanced and adapted version of Codeweavers’ Showroom Suite allows dealers to quote multiple finance products and compare them without having to re-enter information, making the process easier for customers.

While dealers can access the software via Close Brothers’ website, the on-road-team are also visiting dealer partners to talk them through the changes from the existing proposal system.

Codeweavers’ sales director Shaun Harris said: “It is designed to be easy for dealers to be up and running with the technology quickly.

"Once installed, dealers have quickly seen the ease and effectiveness for themselves, which is just what our support team aimed to deliver.”

The launch of the Showroom Suite is designed to help dealers bring the personal in-showroom car buying experience into the online world.

Close Brothers Motor Finance’s chief information officer Joe Soule said: “Consumer buying behaviour has changed considerably and the market has become increasingly digital. Technological advances cannot be ignored.

“Ensuring dealers are supported is a crucial part of our business, so we’re pleased to be working with Codeweavers and their Showroom Suite to provide exceptional service to their customers whether online or face to face.”