BMW Group Financial Services has appointed Preston Rogers as general manager of group brands in the UK.

Rogers moves to the UK from BMW Group Financial Services South Africa and will take over from Spencer Halil, who has become director of Alphera Financial Services.

Rogers will be responsible for the continued roll-out of a transformational new business model to BMW and MINI retailers.

A graduate of both business and marketing degrees in Johannesburg, Rogers has been with BMW Group for more than 12 years.

Sales and marketing director of BMW Group Financial Services Bob Jordan said: “Working with retailers across our BMW, MINI and Motorrad products, Rogers will play a pivotal role in ensuring we are able to deliver an even more effective and positive experience for all of our customers.”

Rogers said: “I’m looking forward to being back in the UK and working alongside the team here to continue the roll-out of our innovative approach to doing business. The UK automotive retail sector is in a positive place right now, and we want to do everything we can to ensure our retailers are able to benefit from the retention and business growth opportunities that transparency and treating the customer fairly can bring.” 

Preston Rogers will commence his new role on August 3.