Danish car subscription tech firm Dribe in search for UK partners

Car subscription tech firm Dribe claims it is getting a surge in interest from British dealerships in its digital end-to-end platform and subscription model.

Owned by Denmark's Semler Group and launched seven years ago, Dribe wants to expand in the UK and provide car retailers a highly automated way to incorporate short-term car subscriptions into their services.

On its website, it claims partners who take on its Dribe franchise can use it to activate inventory, allow long-term test rides of EVs, and improve outcome of pre-reg stock rather than discounted sale.