Dealers that fail to cleanse their databases are leaving money on the table, missing out on low-hanging fruit that could be easily captured with more accurate customer records, according to data expert ADS.
According to ADS, more than half of all customer records in dealership databases are incorrect, resulting in wasted time, misdirected communications, and millions in missed revenue opportunities.
In its analysis of several major dealer groups’ databases, ADS found that a staggering 74.1% of customer records were flawed in some way.
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Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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