Keyloop to support OEMs enter new markets at pace

Keyloop has launched a specialist team to help manufacturers enter new markets quickly regardless of their sales or distribution models.  

Nina Chen (pictured) has been appointed as the OEM brand director in the global OEM team to lead this work on Keyloop’s Automotive Platform to roll out the new software and enhance customer experience.  

Commenting on the appointment, Harvey, chief alliances officer, said: "We have designed a cross-functional team to help OEMs enter new markets at pace. We have considerable experience and an unrivalled global footprint connecting OEMs with the supply chain to deliver a superior and connected experience to customers.

“New entrants are approaching every differently, whether they set up their own retailer or partner with existing networks. As a provider of technology with solutions for every country, no matter how an OEM chooses to approach it, Keyloop has the technology and integrations to enable its business growth and deployment.

"It's essential that a robust digital infrastructure is in place to deliver the best experience through e-commerce and omnichannel automotive retail. Customer expectations have never been higher, and the purchase journey and aftersales need to seamlessly integrate."

The specialist team will help with project scoping, planning, software installation and configuration, onboarding, training, and transition. It also provides consultancy into market trends and retailer requirements.

Keyloop's advanced platform seamlessly integrates with systems along the customer lifecycle to efficiently manage inventory, sales, and customer relationships to enhance operational efficiency, streamlines processes, and optimises revenue streams.

Jacqui Barker, global OEM director at Keyloop, said: "By harnessing data-driven insights and leveraging emerging technologies, Keyloop empowers businesses to thrive in the ever-changing automotive landscape. We are ideally positioned to support new entrants and ensure they can operate efficiently with a proven digital ecosystem designed for the automotive industry."

Keyloop supports 25,000 retailers and 80 OEMs in over 90 countries. The company's dealer management system (DMS) supports retail operations and sits at the heart of an ever-growing ecosystem of 135 applications.