Swedish-based Phyron will present an overview at AM Live on how artificial intelligence (AI) is transforming how automotive retailers are marketing their vehicles digitally.

The UK’s leading automotive retail show is back at the NEC on November 9 and Phyron’s session is part of the event’s Digital Theatre, which features seven sessions focussed on offering best practice and digital innovations to help retailers continue to further modernise their retail operations.

This session will give an overview of how automotive businesses are working smarter to take advantage of the latest AI technology to help automate sales processes, digital marketing and video content to help assist with selling more cars.

Register now for your free ticket to AM Live on November 9 at the NEC.

Phyron believes AI is developing at such a rate that it will become more central to the way businesses sell cars in the next two years.

The Sweden-based video technology software company believes an AI-powered sales bot is as close as 18 months away.

Johan Sundstrand, Phyron co-founder and chief executive, will offer delegates an expert view on how AI technology is already transforming automotive retail operations.

He said: “AI is such a hot topic. I’ll be speaking about AI and automation technologies, including topics related to the power of video.”

Phyron is working on its own AI technology with automated voiceover to its AI videos, with the option of eight voices across 22 languages, with adjustable tones and accents.

The AI software and its algorithms enable Phyron to create videos for car advertisements which can be used on original equipment manufacturer (OEM) brand or retailer websites, as well as classifieds, across social media channels and targeted email distribution.

The company said this technology can be used to help vehicle sales to add voiceover to any product videos, including intros, outros, details on the dealership and teams as well as “call to action” elements.