Automotive online marketing specialist Search Optics is heading to the UK after 18 years of success in its US home market.

The Detroit-based business describes itself as a “market leader” in smart website design and performance, online lead generation, as well as location-based and demand generation solutions that integrate with the latest mobile device technology.

Search Optics has appointed former head of OEM relationships at Manheim Retail Services, David James, as its UK managing director ass it targets growth in the region from a Milton Keynes headquarters.

James said: “At Search Optics, I can use my experience to help a market leader enter and grow its business within the UK.

“I am looking forward to introducing UK manufacturers and dealer groups to a strategic partner who provides best in class used vehicle locators, dealer group websites and search engine marketing backed by transparent analytic solutions.”

James and Search Optics’ UK sales team will be initially introducing themselves at the NADA Convention & Expo, which is being held in Las Vegas from March 31st to April 3rd.

Search Optics claims to be the only online marketing company that has more than 1,100 Google accreditations and it was awarded the 2015 Google Premier SMB Partner Mobile Champion Award in North America.

Away from its home market the business is also established in Australia, Brazil, Canada, Ireland and Mexico.