Demand for new cars riding high with brands offering more choice, better deals

Interest in brand new cars remains strong even though retail registrations may be softening, according to Auto Trader which has recorded a 28.5% year-on-year (YoY) increase in visits to its new car platform in June.

This is a significant rise from the 22% and 21% growth recorded in May and April, respectively, and marks the largest YoY increase in over two years.

This demand is driven by a combination of increased choice and improving affordability, as brands respond to new regulatory targets, growing competition, increased production, and stalling retail sales.