Delis charged with improving JLR client experience with integrated approach

JLR is set to overhauling its client interactions, both in-person and digitally, under the leadership of Costa Delis, its newly appointed UK customer experience director.

Delis has worked at JLR in the UK for nearly nine years, joining the business in China in 2016 as a business strategist. Prior to his latest promotion he was a client contact centre transformation lead which he assumed after a brief tenure as JLR's network director before which he was head of sales.

He has also been a global network director for JLR's SVO (Special Vehicle Operations) division.

Delis and his newly established team aim to create a seamless and integrated customer journey, spanning from initial engagement to vehicle purchase and aftercare support for Range Rover, Defender, Discovery and Jaguar customers.

This initiative is part of JLR's broader digital transformation, which includes streamlining its online presence and differentiating its showrooms to reflect the unique identities of its four brands.