Family-owned dealership Guy Perry has opened its new Citroën showroom at its Phoenix Road site in Barrow in Furness.

The business which first opened its doors in 1993 as a Peugeot has recently expanded to offer customers both new and used Citroën cars and vans. It is also among the first retailers to adopt the brand’s new corporate identity, including the new oval logo, a reinterpretation of the 1919 original.

Greg Taylor, managing director, Citroën UK, said: “I’m pleased to see Guy Perry Ltd join the Citroën retailer family, offering those in the Cumbria area access to a wide array of award-winning vehicles, including the upcoming electric New ë-C3. Citroën is committed to offering accessible mobility and I am confident Guy Perry customers will find the ideal vehicle for them in the Citroën range.”

Dean Pattinson at Guy Perry said: “With the ever-growing investments in the local area, it’s the perfect time for Guy Perry to expand. We believe Citroën’s stylish design, competitive pricing, and availability of vehicles make it the perfect brand to complement our PEUGEOT models. We’re excited to invite all to discover the Citroën brand in our new showroom.”