Pentagon Motor Group takes on Motus LCV business

Pentagon Motor Group has taken on the van business of Motus Commercials, a sister company from its parent group in a move that consolidates its LCV presence in the North and Midlands.

Managing director of Pentagon, David Peel, explained the business rationale: “Pentagon has always had a very strong LCV retail presence across its retail sites.

“This is coupled with a highly successful corporate fleet operation that dealt with some 12,000 sales last year, making it one of the biggest operations of its kind in the UK.

“As the world’s largest DAF Trucks dealer group, our sister company, Motus Commercials, also had an LCV business stream that had developed as a natural extension of dealing with hundreds of the UK’s top transport operations.

“Like us though, in addition to those retail sales, it was also dealing with contract hire, leasing and rental company fleet sales, so there was a growing potential for cross-over in dealings.

“As our separate LCV businesses grew this could have become an unnecessary confusion for our customers and manufacturer partners.

“Neither business wanted that. As its focus on DAF trucks was very much the core part of Motus Commercials’ operations, and ours was already the larger LCV operation, it was agreed the Pentagon would incorporate their LCV business into its own.”

Peel said the move leverages the economies of scale, makes for more streamlined operational efficiency and eases the way for customers to focus on a single dealership brand – Pentagon.

Though still a relatively new development, Gareth Kaye, fleet and LCV director for the enlarged Pentagon business, added: “It has started very well, because for both Pentagon and Motus Commercials customers this is very much business as usual.

“We are using the same sites, and, more important, the same people, so there will be personal and business continuity. The only thing that changes is that Pentagon will now be their dealership brand focus.

“Naturally, we spoke to all the manufacturers involved before making the move, and the universal response was one of understanding and encouragement. The future looks very

positive.”