Sytner’s Sunningdale Rolls-Royce dealership gets £2.9m refurbishment

Sytner Group’s Sunningdale site has undergone extensive renovations to enhance its Rolls-Royce dealership.

Following a competitive tender process, Sytner appointed Midlands-based commercial property contractor McCarthys to complete the £2.9 million structural refurbishment project.

The scheme involved knocking the original showroom through to a neighbouring building which increased floor space by 3,500 sq ft — extending the space for Rolls-Royce as well as creating additional office space on the first floor for the BMW team.

Steve McCarthy, managing director at McCarthys said: “Given that Rolls-Royce is a luxury brand, it’s essential that customers have a parallel experience in the showroom. The objective with the renovation was to create a space that exudes sophistication and elegance. By expanding the showroom, Sytner Group was able to provide a truly immersive experience.”

Previously a NatWest bank, the adjacent property required specialist work and expertise, including the removal of the vault. Sytner was guided through the design process by McCarthys, together with architects at ATA Design and structural engineers at Price & Myers.

The refresh also included relocation of the entrance doors, to enhance customer experience, and the creation of a first floor roof terrace which required a new platform, lighting and tiling. All elements required specialist, client-approved suppliers to deliver against bespoke requirements.

This is the latest project delivered by McCarthys for Sytner, with the two companies having had a working relationship since 2017. Over that time, McCarthys has delivered 18 schemes for Sytner’s used car showrooms, as well as BMW, MINI and Ferrari dealerships, ranging in value from £250,000 to circa £3m.