McLaren Manchester joins elite club after outstanding 2023 success

McLaren Manchester has been named as one of the British carmaker’s top 12 global retailers, and is one of four retailers representing the EMEA region.

Becoming part of McLaren’s Premier Club, McLaren Manchester joins 11 other McLaren retailers from around the world in the first stage of the supercar company’s annual competition to celebrate the highest standards of business, sales and customer service within the global McLaren retailer network which now numbers 109 retailers in over 40 territories.

“Many congratulations to McLaren Manchester for their outstanding success in 2023,” said George Biggs, chief sales and marketing officer, McLaren Automotive. “The McLaren Retailer of the Year awards epitomise excellence among our top retailers, showcasing their exceptional service to McLaren supercar owners. In recognition of their unwavering passion and dedication in 2023, it gives me great pleasure to extend a warm welcome to McLaren Manchester into the Premier Club of our top retailers.”

Jon Crossley, managing director, McLaren Manchester, added: “We are thrilled to receive this award from McLaren, recognising our accomplishments in 2023. This accolade is a testament to the hard work and unwavering dedication our team has put into embodying the essence of McLaren by consistently exceeding the expectations of our customers and we look forward to continuing to drive excellence in 2024.”

McLaren Manchester now goes forward to the next round of the awards competition to find winners of each of the regions including Europe, Middle East and Africa; Asia Pacific and China; and The Americas before the overall McLaren Global Retailer of the Year 2023 is announced later this year.

This is the eighth year of the McLaren Retailer of the Year awards, recognised around the world as a gold standard of supercar customer service and retail business administration. To determine each winner, McLaren Automotive benchmarks multiple areas of business on a monthly basis using a digital scorecard.

The retail network are measured against various areas include new and used sales, parts, service, options uptake and operational excellence, all weighted to ensure retailers of all sizes can compete on an even basis.

“McLaren exemplifies an unwavering commitment to excellence, both in driving the future of performance and in ensuring the highest customer satisfaction. McLaren Manchester mirrors these values with firm dedication and I am immensely proud of their remarkable achievements in 2023, showcasing excellence and representing McLaren so superbly,” said Brett Soso, regional director, Europe, Middle East & Africa.