SsangYong dealerships to adopt KGM UK corporate identity by mid 2024

KGM UK is to roll out the South Korean SUV manufacturer’s new corporate identity across each of its 73 sites by mid-2024.

KGM Motors UK confirmed its name change from SsangYong Motors UK to KGM Motors in December.

The car maker said the new KGM global corporate identity signals a departure from its traditional manufacturing-driven business model and represents the first step towards the company's vision of becoming a new-generation full mobility business, with a strong commitment to developing innovative and sustainable mobility solutions.

Kevin Griffin, managing director of KGM Motors UK, said: " Our brand promise is based on honesty and integrity, which is the foundation of KGM Motor UK's mission. We have embraced the global corporate identity change, a cornerstone of our vision, which will enhance brand perception and help achieve customer satisfaction.

“The implementation of the corporate identity programme marks a pivotal shift as the brand steers beyond traditional manufacturing and sales. The ultimate vision is to focus on the application of a modern brand that is future-oriented, utilises new technologies, ventures into electrification, autonomous driving, and connectivity. The rebrand is an important and fundamental stepping stone.”

Andrew Cookson, head of franchising at KGM Motors UK, said:“We’re an ambitious growing brand, and the new corporate identity is a great opportunity for us to work with our partners to improve the quality of our dealerships and customer service – we’re committed to exploring and implementing innovative solutions in the UK market to achieve this objective. Whilst other brands are restructuring and may be reducing its number of dealers in favour of the agency model, we see this as an opportunity to fill our remaining open points.”