Lookers’ new BMW dealership in Crewe is open after a £5.8m injection and significant upgrade.

The site on Fourth Avenue off Weston Road which closed for major construction works last year now features the very latest showroom design with each model displayed in modern, state-of-the-art surroundings that includes loungelike seating, unique lighting and premium furnishings.

The spacious, light-filled and tech-laden new showroom adheres to BMW’s new ‘Retail Next’ concept which debuted in the United States last year, prioritising space, glass and natural light. The dealership also features an all-new contemporary aftersales space.

Lookers' BMW Crewe redevelopment is its latest investment in the premium marque after first introducing BMW and MINI to its portfolio in 2016.

Rob Gower, head of business at Lookers for BMW and MINI (pictured), said: “Our new BMW retail centre is part of the ‘BMW Retail Next’ concept which represents our commitment to continually investing in delivering an enhanced customer experience. Our £5.8 million investment also underscores our confidence in BMW as one of the world’s finest car brands, which continues to invest in innovation, distinction and luxury.

“As a team, we are passionate about our new all-electric charging points for the exciting range of new and emerging BMW i cars which are in the process of creating the ultimate driving machine for a more sustainable world.”

The new showroom is now home to the full suite of BMW’s range of electric and hybrid vehicles, including the fully-electric BMW Gran Couple, the BMW i4 M50 and i4 eDrive50 models as well as the 7 Series, X1 and 5 Series brands.

Lookers group chief operating officer Duncan McPhee said: “Our new retail centre in Crewe proudly showcases BMW’s outstanding driving and sustainability credentials in a stunning, ambient environment where customers will really enjoy experiencing BMW’s world class range for themselves. Our partnership with BMW / MINI is important for Lookers and we are delighted that our new BMW destination in Crewe will act as a major retail hub for the northwest region.”

Complete with EV chargers and a range of digital innovations, the major renovation has been purposely built to showcase BMW brand and will incorporate and extensive used car offering and extensive aftersales provision.