Keyloop is unveiling a bonus chapter to its recently launched thought leadership whitepaper exclusively at AM Live at the Birmingham NEC on 9 November. 

The bonus chapter, written by Keyloop’s Graham Stokes, VP sales for UKI and APAC, especially for the show will be available to download via QR codes found on Keyloop’s stand.

The bonus chapter, titled The next generation of automotive customer experience, takes a consumer-eye view of Keyloop’s Experience-First ecosystem which focuses on how dealers can transform customer relationships at every touch point, delivering exceptional experiences, building long term trust, and unlocking profit across the automotive retail footprint.

Since its launch, Keyloop has had over 800 downloads of Revolutionising Automotive Retail, which is a playbook for the technology-driven future of dealerships. The bonus chapter will be the final coda to the whitepaper, which is Keyloop’s introduction to its Experience-First ecosystem, a blueprint to help address the challenges automotive retailers face today.

Keyloop’s Experience-First platform marks a fundamental shift in how automotive retailers and OEMs approach selling, driven by consumers who expect brands to provide high-touch interactions. It empowers dealers to focus on delivering the x-factor – surprising, delighting, and truly connecting with customers.

Stokes said: “When applied, an Experience-First approach can transform dealerships from transactional spaces full of salespeople to experience centres filled with advisors and experts. They change into what consumers really want and demand throughout all their retail interactions – journeys that are personalised and hassle-free.

“Customer experience ROI has the potential to be exponential, but as an industry we are not even touching the sides of the gains it can deliver, and that could be a crucial game-changer for dealers and OEMs in the UK, who have the opportunity to really get underneath the skin of their customers and truly exceed expectations.

"Data from Zendesk’s CX Trends 2023 study shows that a staggering ​75% of us would be willing to pay more in order to receive a good customer experience. Keyloop’s Experience-First approach delivers this and more, and by harnessing technology to deliver premium experiences, premium margins will follow.”

Keyloop’s free whitepaper Revolutionising automotive retail through technology: unleashing the ultimate customer experience is available here. The bonus chapter is available from 9 November.