Howards Motor Group has become the new name for Kia in Taunton as the group continues to expand.

With the addition of the Kia franchise in Taunton, the family-owned and operated dealership group now has 22 showrooms across the south west of the UK.

The Taunton showroom will feature the latest Kia models and offer after sales services and support.

As part of this expansion 21 employees from Marsh Group, the previous franchise holder, will be joining the business and will ensure a seamless transition and commitment to customer service.

Chris Lee, Howards managing director, said: “This expansion not only reflects our dedication to providing high-quality vehicles and services but also underscores our commitment to the communities we serve.”

This move is part of Howards Motor Group's strategy to enhance its offerings and establish a stronger presence in the south west.