FOW Car Supermarket picks Optimus for home charger rollout

AM’s EV Dealership of the year, FOW Car Supermarket, has partnered with Go Zero Charge to offer its Optimus home charger to customers.

Go Zero Charge will provide point-of-sale (POS) materials, such as educational videos, dual-branded landing pages and affiliate tracking for sales.

Ben Mills, digital marketing specialist at FOW, said: “It’s more important than ever to instil confidence earlier in the buying journey, and with Go Zero Charge we can achieve this.

“That’s why our collaboration is so successful. With clearly defined objectives we can drive sentiment forwards and present the benefits beautifully.”

FOW’s win at this year’s AM Awards was underpinned by the company’s ability to discuss all elements of EV ownership with customers with confidence.

It has customer service product specialists that can answer both the most commonly asked questions, as well as complex queries about EV ownership.

Read all about FOW's multiple AM Awards wins in AM's 2023 Awards Special digital issue.

Go Zero Charge said it is offering “industry-leading commission rates” to car retailers, such as FOW.

More dealer groups and dealerships are partnering with preferred home charger suppliers to help create a seamless customer experience for those making the switch to EVs.

David Wells, Go Zero Charge chief executive, said: “These partnerships are a brilliant step forward for Go Zero Charge as we become more and more embedded in the motoring space.

“Working alongside FOW, an established car dealership with real pedigree, we have the amazing opportunity to offer home EV chargers to a much wider range of motorists who are joining in on the electrification of UK roads.”