TrustFord has increased the aftersales and commercial vehicle offering at its newly re-opened Wimbledon dealership through a £500,000 refurbishment of the recently acquired facility.

The Ford Motor Company-owned AM100 car retail group officially opened the site – a Dees Ford dealership operated by Cambria Automobiles until a year ago – at an event attended by acting chairman and chief executive and finance director Stuart Mustoe and Mandy Dean, director of commercial vehicles, Ford of Britain and Ireland.

Also in attendance at yesterday’s (June 16) event were Ryan Baker, TrustFord’s national CV sales manager and Mark Jones, district manager at Ford Motor Company along with members of TrustFord’s Board and leadership team.

Mustoe said: “It was great to visit our newly completed site in Wimbledon today. The facilities, including extra space and range for our commercial vehicle customers and the expert Wimbledon team now allow us to make sure our customers have the best experience possible when they visit us.”

Dean said TrustFord’s newly upgraded dealership looked “amazing with its use of Ford’s new global look and style”, adding: “The timing of this re-launch is great following the introduction of Ford Pro and the launch of E-Transit.”

TrustFord’s May 2021 acquisition of the Wimbledon franchised site, and neighbouring Croydon, continued its consolidation of the Ford's car retail network in London.

The move saw new car and commercial vehicle sales previously handled by the Croydon franchise, also operated under Cambria’s Dees division, directed to Wimbledon.

TrustFord’s brace of acquisitions follow a 2020 restructure of its operations which brought about the £30m sale of its 4.44-acre Alperton dealership and the creation of a brand new 20-bay aftersales facility and Parts Plus franchise “just 200 yards away”, back in 2020.

The group also closed its Banstead dealership – to be consolidated into Epsom – and moved to shift the new car sales operations of Eltham and Perry Bar into Epsom and Erdington, respectively.

Among the changes made to the Wimbledon Ford dealership in its redevelopment work was the creation of the TrustFord’s first dealership with the brand’s new ‘Signature’ corporate identity. 

The site features a 16-bay aftersales workshop, which offers smart repair body condition checks as well as repair scratches and scrapes.

TrustFord operations director John Leeman said: “With the refurbishment and the new facilities and services we can offer, we will be able to provide a better customer service to the Wimbledon area than ever before.

“I’m especially proud of colleagues who have worked hard to get the site ready to open and are so committed to driving the standard in customer care.”

TrustFord’s time in Wimbledon has not been without its complications.

In May last year the group embarked on a nationwide tree-planting exercise and donated £10,000 to green community projects in response to a residents’ backlash over tree felling at the site.