West End Garage in Edinburgh beat the other 130 dealerships in Skoda's UK dealer network to scoop the brand's Retailer of the Year Award for 2021.
Skoda said the top spot is based on consistently excellent performance throughout the year, taking into account sales, aftersales and customer satisfaction.
The win was a welcome recognition for West End Garage Skoda, which came second last year. And while the awards were announced remotely, as the broadcast ended its boss Daniel Houghton received a great surprise visit from new Skoda UK brand director Matthew Bowden and marketing director Kirsten Stagg to celebrate the win.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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