Snows launches ‘Mission 60’ initiative in 60th anniversary year

Snows Motor Group has launched a ‘Mission 60’ fund-raising drive to raise £60,000 for good causes in its 60th anniversary year.

Employees of the Southampton-based AM100 car retail group – born out of an office supplies business founded by Geoff Snow in 1962 – are already planning a 106km walk around the Isle of Wight, a gruelling 15km Tough Mudder assault course and an abseil at the Spinnaker Tower to launch their efforts.

And throughout the year six charities are set to gain financial support from the initiative being co-ordinated by Snows’ project and development manager, Olivia Snow.

“To celebrate our milestone 60th year we have launched Mission 60 – a challenge for every colleague in the business to raise £60 over the course of the year, in whichever way they like,” said Snow.

“Some people are taking part in one of three current group wide events - a 106k non-stop walk around the Isle of Wight, a gruelling 15k Tough Mudder and an abseil at the Spinnaker Tower.

“Whilst we have lots more events in the pipeline, many will also be fundraising through individual or team events of their own.

“But whatever the event, we are all pulling together, with one shared focus; to raise £60,000 for the charities we have all nominated and voted to support.”

Snows will be supporting Second Chance Animal Rescue, Jeremiah's Journey, Children's Hospice South West, Naomi House and Jacksplace, Rowans Hospice and Wessex Cancer Trust through ‘Mission 60’.

Snows started life in 1962 as an office supplies business, with the late Geoff Snow investing in St James’ Toyota Centre in 1979 and introducing the business to the motor trade.

Sixty years later, the motor group – the subject of an AM dealer profile feature in 2020 – remains family-run and operates 48 dealerships, representing 19 brands and employing almost 1,000 people.

Snows chairman and chief executive, Stephen Snow, said: “We could not be more thrilled to have reached this exciting milestone.

“Snows was established as a company focused on its people and that remains true today - 60 years of vision and purpose along with the efforts of our fantastic people make Snows the brilliant business it is.

“It’s fantastic to have the opportunity to thank our people for their hard work and commitment, and we look forward to continuing the celebrations with them throughout the year.”

Details of all the Snows charity events and how to sponsor staff can be found at: https://snowsmission60.co.uk/