Norfolk used car dealer expands into 100 car site

Fresh Motors has opened a new site in Watton with capacity to display more than 100 used cars and vans for sale.

The business, founded in 2016 by young entrepreneur Jacob Freshwater a year after graduating from university, has now moved to its third site within six years.

Freshwater, who has a degree in accountancy, was heralded a 'rising star' in Auto Trader's retailer awards in 2018, and has developed a multi-million pound turnover used car operation from the modest operation he started with his brother Isaac.

Within two years from launch he relocated Fresh Motors from its original small office and forecourt to a 6,000 sq ft showroom.

Now it has found a new home on Norwich Road in a refurbished property that was once a fuel forecourt and Kia dealer Drome Garage until it lost the South Korean new car franchise in the early 2000s.

Fresh Motors now employs 10 full-time staff and other part-time employees, and has a workshop for service and MOTs plus a dedicated valet building. The old fuel forecourt and an abandoned bungalow on the site have been removed.

"Fresh Motors has moved and launched Your Local Garage in Watton," 27-year-old Freshwater said.

"Over the past two years we’ve been working hard behind the scenes developing a new premises in Watton with large forecourt, showroom, preparation facilities and new vehicle workshop, expanding our offering further from car and van sales to vehicles repairs, MOT, servicing and much more.

"The development during the pandemic wasn’t easy however our loyal customer base and amazing staff allowed the business to sustainably operate despite the turbulent trading conditions.