Inchcape UK retail rebrand redefines customer offering

Inchcape UK has followed the launch of its new bravoauto used car retail division with a group-wide rebrand which has redefined its car buyer offering.

As well as creating an updated logo, the AM100 PLC has launched a new website and taken the bravoauto guarantee of a 21-day money-back guarantee, at least 12-months warranty and breakdown assistance on all used cars, and home delivery options to its franchised retail operations.

The move comes after the Inchcape Group expanded its digital and data analytics capability globally.

George Ashford, chief executive of Inchcape PLC, said: “Refreshing the Inchcape UK retail brand and customer proposition means our customers can be assured of our excellent service no matter how they choose to deal with us, safe in the knowledge that our dealerships and online presence are all part of the same family.

“Our strong customer proposition is easy for them to understand and offers them more choice, value, and peace of mind.”

Inchcape claims to have scaled its global digital and data analytics talent thanks to the fast-track recruitment and training offering provided with project partner SkillsNow.

The global car retail and distribution business announced this week that its new digital delivery centres in Bogota and Manilla now employed over 500 staff.

Inchcape is yet to respond to an AM request for details as to whether the developments in Bogota and Manilla had seen resource reappropriated from the UK.

Commenting on the new overseas workforce, Mark Dearnley, CDO of Inchcape, said: “Partnering with SkillsNow has propelled our operations in Bogota and Manilla.

“By enhancing our recruitment and training processes we have successfully scaled our global digital and data analytics capability.

“Inchcape is now ideally positioned to continue this pace as we continue to expand our position in key markets.”