Jaguar Land Rover (JLR) has revealed the results of its Retailer of the Year Awards 2021, highlighting the best performing Jaguar and Land Rover retail partners across its network

Hatfields Jaguar Shrewsbury was named Jaguar Retailer of the Year, while Hatfields Land Rover Pickering picked up the trophy for best Land Rover retailer.

Hatfields’ strong performance across its dealerships nationwide also saw it win Jaguar Group of the Year for the third time in four years.

Patrick McGillycuddy, Sales Director, Jaguar Land Rover UK, said: “The standard across each of our Jaguar Land Rover retailers nationwide is already extremely high, but each year there are those businesses that innovate to deliver an extra special experience for our customers.

“Congratulations to all of the winners from this year’s Retailer of the Year Awards – all of whom achieved fantastic results and received impeccable feedback during a year that was by no means free from challenges. Particular praise should go to Pentland and Hatfields, both of whom made multiple appearances on our winners list and rightly were named as our two Group of the Year champions.” 

Awards are given to individual retailers, as well as the top performing retailer groups, and special mentions given to those retailers delivering the best customer experience in the country.

The category winners scored highly across all key areas of the business, including customer service and aftersales retention.

Stratstone Jaguar Land Rover in Stockton-on-Tees was named Most Improved Retailer of the Year, while Hatfields won a further two awards in the Customer Experience category.

Pentland was named Land Rover Group of the Year.

JLR will transform Jaguar into a purely electric vehicle (EV) brand by 2025 and expects 60% of new Land Rovers to be zero-emissions capable by 2030.

The Tata-owned British car manufacturer also revealed its plan to establish two clear, unique personalities for the two brands as it announced it would to embark on a process of ‘rightsizing, repurposing and reorganising’ through a new ‘Reimagine’ strategy.

JLR Retailer of the Year Awards winners 2021:

Retailer of the Year (Jaguar)

  • 1st Place : Hatfields Jaguar, Shrewsbury 
  • 2nd Place: Hatfields Jaguar, Hull
  • 3rd Place: Roger Young Jaguar, Plymouth

Retailer of the Year (Land Rover)

  • 1st Place : Hatfields Land Rover, Pickering
  • 2nd Place: Pentland Land Rover, Elgin
  • 3rd Place: Pentland Land Rover, Edinburgh

Group of the Year (Jaguar)

  • 1st Place : Hatfields
  • 2nd Place: Pentland
  • 3rd Place: Marshall

Group of the Year (Land Rover)

  • 1st Place: Pentland
  • 2nd Place: Hatfields
  • 3rd Place: Marshall

Most Improved Retailer of the Year

  • Jaguar: Stratstone Jaguar, Stockton on Tees 
  • Land Rover: Stratstone Land Rover, Stockton on Tees

Customer Experience

  • Jaguar: Hatfields Jaguar, Wakefield
  • Land Rover: Hatfields Land Rover, Pickering

Dealers have less than one month to enter the 2022 AM Awards, which will be presented at a gala dinner in London on May 12, 2022.

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