Peter Vardy signs up new remarketing partner

Manheim has secured a contract with Peter Vardy for the Scotland-based dealer group to remarket at least 4,000 unwanted vehicles annually through its auctions.

The two-year contract will allow Peter Vardy to use Manheim's eVA Pro appraisal and valuation tool at the AM100 dealer group's 15 dealerships, which represent brands including Porsche, Jaguar, Land Rover, BMW and Mini plus retail all-makes used cars.

This latest development comes just weeks after Peter Vardy launched a car buying service, branded GoodByeCar, which offers motorists a convenient way to sell unwanted vehicles, which the dealer group could take into stock.

Derek Lyon, franchise director at Peter Vardy, said: “Through signing up to work closely with Manheim, we feel confident that we will be well supported, even beyond the auction programme.

"For example, eVA is a digital toolkit that enables us to take advantage of accurate valuations data for more effective pricing strategies.

"We have also been introduced to several other digital wholesale tools that we are exploring closely with the Manheim team.”

Peter Vardy's unwanted stock will be remarketed through Manheim's auction sites at Shotts, near Glasgow, and Washington, near Sunderland, plus on the Dealer Auction digital trade sales platform.

Liam Quegan, managing director of Manheim Auction Services, added: “Peter Vardy is a well-known dealer group in Scotland, and everyone at Manheim warmly welcomes them to what we hope is a long and fruitful partnership.

"We thank them for becoming a trusted partner and look forward to what the future brings.”

At its launch in 2006, the Peter Vardy dealer group partnered with BCA for remarketing.

This year Peter Vardy amicably ended its partnership with Vauxhall, the brand which the motor retailer launched with, and it has turned its former Vauxhall showrooms into used car sites under its Carz brand, joining its large used car supermarkets at Dundee and Glasgow.