Maserati split from Ferrari as Sytner opens new Graypaul dealership in Birmingham

Sytner Group has opened the doors to its first standalone Graypaul Maserati dealership, officially separating it from fellow Italian brand Ferrari in Birmingham.

The AM100-topping car retail group opened the doors to its new franchised facility with the Italian premium car brand for the first time as showrooms across the UK reopened their doors to customers following the latest easing of COVID-19 ‘Lockdown 3’ this week.

It is located a short drive from the previous facility its shared with Graypaul Ferrari, on Highlands Road, the new Maserati dealership is located on Cranbrook Way, Solihull.

Maserati’s UK registrations dipped 37.3% to 585 (2019: 933) in a COVID-impacted 2020 sales period as the wider market declined by 29.4%.

Year-to-date to the end of March, registrations are down a further 11.8% to 157 (2020: 178).

However, earlier this year the brand unveiled an ambitious plan that includes as many as 16 launches –including 13 entirely new models and three refreshed models between now and 2024 – under the ownership of Stellantis.

Sytner Group’s new Solihull Maserati dealership features rooftop parking and space to “comfortably house the entire Maserati range”, including the Ghibli saloon, Levante SUV and Quattroporte, as well as the new range editions including the Ghibli Hybrid, powerful Trofeo Collection and limited edition Sportivo series.

Customers can also configure their new Maserati in the showroom’s atelier suite, which displays an range of bespoke exterior paint colours, wheels, upholstery leathers and optional interior stitching highlights.

Taking to Twitter to mark the opening of the dealership ahead of its first weekend welcoming customers, Sytner Group said: “This is exciting! Our first standalone Graypaul Maserati dealership is open for business!

“Located just down the road from its old location, Graypaul Maserati Birmingham is purpose built to show customers the entire Maserati range.”

Earlier this month HR Owen revealed it plans to create a brand-new Maserati dealership as part of its planned 5.4-acre dealership megacentre at Hatfield, Hetfordshire.

The site, which will also feature Bentley and Lamborghini showrooms and some headquarters functions is currently under development.