Snows Motor Group has opened a new Peugeot dealership in Newbury, Berkshire, following a six-figure investment in the facility.

The arrival of the showroom marks the opening of a the third franchise with the French brand for the Southampton-based group, with others in Basingstoke and Romsey.

A service workshop for Snows Peugeot Newbury and Citroën vehicles has also opened as part of the recent development.

Snows Peugeot Newbury and the Citroën service facility share the same location as Snows Kia Newbury, a dealership the family-run business opened in August.

David Bell, Peugeot and Citroën franchise manager, said: “The Peugeot showroom has had a significant investment, reflecting the manufacturer’s latest corporate identity, and providing a wow factor for visitors.

“We’ve already received a warm welcome from customers and we have the full range to suit various requirements, personalities and budgets.

"There are also a selection of quality used Peugeots.”

As well as the Peugeot and Kia dealerships in Newbury, Snows also opened a Snows Suzuki Basingstoke dealership in August.

Snows has 42 franchise dealerships, nine specialist used car outlets and five Solus franchised service centres.