Honda UK’s head of cars has congratulated the brand’s UK dealer network after it achieved top ratings on the Reevoo customer review website.

An outstanding 97% of customers on the site would recommend the Honda dealership they visited and Phil Webb said that he was “thrilled” that Honda’s dealers had been reflected with positive scores.

Webb said: “It is testament to the hard work they put in to provide excellent customer satisfaction.

“Honda prides itself on its relationships with customers, whether they’ve owned a Honda for years, or are looking to buy their very first one.

“Our aim is to always provide a positive and enjoyable buying experience, so we are proud that our dealers have had this acknowledged by their customers.”

Reevoo collects honest and independent reviews that represent real life customer experiences – for Honda, it is the sales experience they are reviewing.

Honda said that the reviews “play a crucial role for other customers when choosing which dealership to visit”, highlighting the positive and negative when it comes to the sales experience.

As well as the launch of the new 10th generation Civic, a number of dealerships have refurbished their showrooms over the past 12 months.

This has provided Honda buyers with more room to view the vehicles on display and offer a more sophisticated customer experience, Honda said.