The former financial boss of UK clothing giant SuperDry who helped take it from small beginnings in Cheltenham to more than 200 stores, will share his brand-building insight with dealers in November.

Chas Howes is the fourth speaker of 2016 at the quarterly AM Executive Breakfast Club meetings, exclusively for franchised dealer directors.

It will take place at Simpsons on the Strand, London, on November 11.

Howes (pictured) served as SuperGroup chief financial officer, the company behind SuperDry. He helped grow the company from a turnover of £41 million to £314m and steered it through a troubled floatation on the London stock market.

Prior to joining SuperGroup Howes worked in various finance and strategy roles within the brewing and drinks sector for Fosters Group, Allied Domeq and Diageo.

He will speak about the SuperDry brand, the company ethos and culture that helped it grow rapidly to become a leading international player in the fashion industry.

He will look at all aspects of the business including its modern, Japanese-inspired branding combined with retro-American style and its strategy of targeting university cities as well as its unconventional approach to advertising, celebrity endorsements and holding sales (they generally don’t do any of them).

Today, Howes invests in and advises start-up retail businesses.

As well as the SuperDry brand and business, he will also examine the financial side of a fast-growing business; the strategies for growth and the experience of preparing for, launching and maintaining a public flotation.

Howes will speak about his career with revealing insights into the workings of businesses large and small as well his SuperDry experiences and the pitfalls of working for a driven, unwavering founder.

> If you are a franchised dealer director who would like to attend the November meeting email nicola.baxter@bauermedia.co.uk.