Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency.

The partnership will focus on MBRG’s “expertise and heritage”.

Liz Luesley, head of marketing for Mercedes-Benz Retail Group, said: “Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind throughout the full consumer journey, improving tracking and attribution to provide a 360-degree view of customers, implementing a data first approach to success, and applying best practises throughout.”