The Bowker Mini Centre in Preston is the first in Lancashire to complete a refurbishment inspired by the car’s new product and brand strategy.
The centre now boasts an open-plan layout, space for up to eight cars and complimentary coffee bar and refreshments.
And the newly-refurbished centre now has a new manager at the helm too.
New Bowker Mini manager Chris Reid, who has worked for Bowker Mini since 2009, said: “The new open plan showroom is a big change for us all. It will offer a great space to work in, and meet customers. This is where most begin their Mini journey. So everything about the experience has to be right from the start.”
In 2013, Bowker unveiled a new £600,000 extension to the Mini showroom on the same site. The extension increased the showroom capacity creating three new jobs.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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