S&S Services has been named as Subaru UK’s dealer of the year for a record tenth time.

The Ayr-based dealership once again emerged victorious from the Japanese manufacturer’s annual competition dedicated to identifying its best and most passionate dealers in a year that saw it record a 15% year-on-year rise in sales.

Paul Tunnicliffe, managing director of Subaru UK, said: “This is the 10th time that S&S Services has received this award and we couldn’t be prouder of their team.

“Dealers have to demonstrate their ability to satisfy customers in every part of their business – from new and used car sales, to aftersales and ongoing customer care – and S&S Services is a consistently strong performer.

“S&S Services continuously goes above and beyond for its customers.”

John Spicer, dealer principal at S&S Services, said: “We’re immensely proud to be recognised once again in this way and it’s a very special feeling to reach double-figures with our tally of wins.

“Subaru is a great fit for the varied lifestyles and needs of people living in this predominantly rural area and we pride ourselves on being able to provide our customers with a wealth of knowledge and expertise about the Subaru brand, whatever their requirements.

“Winning this award is testament to our staff who work so hard to provide exceptional customer service all year round.”