Days after announcing more than £1 million improvements at its Volkswagen centres in Hull and York, JCT600 is nearing completion of £485,000 redevelopment of its brand’s dealership in Rotherham.
Work began in January and is expected to be completed in mid-May.
The dealership will continue to operate as usual from temporary accommodation, situated in the car park.
The 300sq-m Rotherham showroom will have a complete interior refurbishment to incorporate Volkswagen’s latest retail concept designed to enhance the customer experience.
“Over the last few years, we have undertaken a massive programme to upgrade our eight Volkswagen’s dealerships across the north in line with Volkswagen’s latest retail concept which has been designed around improving the customer journey,” said Mark Taylor, group property director of JCT600.
“From enhancing the hospitality areas, providing baby changing facilities and kids’ zones to brand new furniture and energy-efficient LED lighting schemes, the aim is to make customers’ visits as comfortable and enjoyable as possible.
“Volkswagen also uses the latest digital technology, alongside face-to-face contact, to better inform and engage with customers.
“All of the refurbished Volkswagen showrooms are complete with multi-media walls and iPads including a configurator enabling the sales team to help the customer to build up their car, including specification options and prices, and then see it on a 48-inch screen.”
See also
> Work starts on improvements at JCT600's York VW dealership
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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