The Chorley Group has secured a top customer service accolade at the Red Rose Awards in Blackpool.

Judges recognised the group, which operates Nissan dealerships across the North West, for its “determination to go the extra mile for its customers set it apart from the competition” in delivering the award in the customer service category of the Lancashire-wide business awards which were held at event at Blackpool’s Winter Gardens.

The success comes follows the group's success in being crowned Nissan UK Vehicle Sales Retailer of the Year for the 6th year running last summer and a Family Business of the Year award at last year's Red Rose event.

Chairman and founder Andy Turner said: “Customer service is vitally important for a retail business like ours so to win an award like this is a major coup.

“I often say to our team ‘treat your customers like you’d want your mother to be treated. If something is wrong then put it right.’ It’s a simple philosophy but it has served us well over the last 27 years.

“Customer service is at the heart of everything we do and I’m proud to say we are currently ranked as a 5-Star Trustpilot dealer, with a customer satisfaction rating of over 95%.

“But that doesn’t mean we can afford to stand still. We must continue to innovate.

“We are currently embarking on a programme to upgrade all of our showrooms with the new Nissan Corporate Identity, which will significantly enhance the customer experience.

“Our Preston dealership was the first to have a makeover and the feedback we’ve had from customers has been extremely positive so that programme is being rolled out across our other sites over the next 18 months.”

The Chorley Group currently operates eight franchised outlets across the North West – including Nissan, Fiat, Hyundai and Kia – and employs over 220 people, with an annual turnover of £120 million.