A new Suzuki dealership has opened in Staffordshire, operated by BRD Retail.
It is the second showroom in the county.
Burton Suzuki, in Burton-on-Trent’s Moor Street has a 15-car showroom in the 300 square-metre premises, together with a hospitality area with complementary refreshments.
Dale Wyatt, sales and marketing director at Suzuki (GB, said: “We are delighted to welcome Burton Suzuki to our retail network, and to expand our presence in the region.
“Dealer principal Ian Bullock and his team bring extensive experience of the motor retail sector, combined with a long-standing reputation for delivering exceptional customer service in the town and surrounding area. They are another ideal partner to showcase our brand in the county, and we look forward to working closely with them.”
Bullock said: “With the ongoing expansion of the model line-up, thanks to the arrival of the top-of-the-range Vitara S, and the all-new Baleno hatchback, this is a very exciting time to be part of the marque’s continued growth in the UK.
“We are already seeing a high level of demand from local motorists for ’65 registration Suzuki cars which is extremely encouraging.”
BRD also operates Burton Kia at the same site.
Suzuki's other Staffordshire centre is in Cannock, operated by Autosales.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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