South West dealer Murray Group is holding a launch event for its £750,000 refurbishment of a Volkswagen centre this weekend.

Newton Abbot Volkswagen has undergone a facelift to provide a state of the art digital showroom and enhanced customer facilities and service.

An official launch weekend, starting tomorrow, will include up to £5,000 off the price of a new car and free servicing on cars purchased that weekend.

Kevin Murray, brand manager at Newton Abbot and managing director of the family run group, said: “The extended showroom will provide the ideal showcase to display 10 new Volkswagen models as well as accommodate an improved hospitality and servicing area.

“The spacious interior is more light and airy, offering a stylish and relaxing environment for customers as they select their new Volkswagen, completely in keeping with the brand’s cutting edge designs and quality standards.”

The Avenue Road showroom has been overhauled to bring it in line with the Volkswagen Retail Concept, resulting in new customer-focused amenities.

The digital showroom will enable customers to configure their car on in-store iPads featuring a dedicated Volkswagen app.

Murray said: “The high level of investment shows our commitment to establishing Newton Abbot Volkswagen as a key employer in the area, and to delivering the level of customer service that is expected from such a prestigious brand.”