Completely Motoring dealer group seeks buyer to rescue it from administration

Completely Motoring, the company behind four Gloucestershire-based dealerships including the Completely Suzuki franchise at Staverton, has confirmed that it has entered administration alongside the multi-franchise motorcycle chain.  

Announced in a social media post on Friday, October 11, the joint administrators are now urging anyone interested in purchasing the £70 million turnover group which includes Thunder Road Motorcycles Limited in Bridgend and John Wilkins engineering business to come forward – with the two- and four-wheeled businesses collectively employing 165 people and housing over 1,500 bikes across 21 showrooms.

Brands involved with the Completely group include Aprilia, CCM, Ducati, Honda, Indian Motorcycle, Kawasaki, Triumph, Suzuki, Vespa, and others.

Fears for the future of the business emerged online this month, when the wider group closed for a stock audit.

Prior to last Friday’s announcement, a company spokesperson had confirmed to media that the company had filed a notice of intent to enter administration.

The ongoing financial process will now be managed by a team from accounting and advisory firm, Azets, alongside Xeinadin Corporate Recovery Limited –both appointed on October 10.

“The group has encountered financial difficulties after a poor summer sales period,” joint administrator Jonathan Amor of Azets said.

“As a result, the group has been placed into administration to protect it. We are exploring sale options with interested parties.

“We have received several expressions of interest, and we urge any other parties to make contact as soon as possible, with a view to securing a future for the group and saving as much of the business, and as many jobs, as possible.”