Chinese van brand Farizon appointing dealers ahead of 2025 UK launch

Ambitious Chinese electric van brand Farizon is looking to appoint a network of franchised dealers ahead of its launch into the UK in Q1 next year.

The brand, which is part of the Geely Group which also includes Volvo, Polestar and Lotus, has developed the SV for the European market and aims to be a market leader in the UK by the end of the decade.

A new company – Jameel Motors Farizon Auto – has been set up to import and distribute the Farizon SV in the UK. This is part of Jameel Motors which has international operations in Turkey, Morocco, Egypt, Algeria, Japan, China and Monaco, where brands it represents include Toyota, Lexus, BYD and MG Motor.