Chery on track to join the world’s top 10 car manufacturers

Chinese newcomer brands Omoda and Jaecoo have recorded sales of over two million vehicles from January to October 2024, with overseas exports reaching 941,275 vehicles, an increase of 23.8%.

The brands' parent Chery saw internal combustion engine (ICE) sales climbed to 1,621,830 units - up 22.7% while new energy vehicles (NEV) saw explosive growth with 403,118 units sold, representing a 205.4% year-on-year increase.

Delegates attending this year’s Automotive Management Live on November 13 at the NEC, Birmingham will be able to explore the Omoda E5 SUV.

Chery claims this positions it as the only car maker to achieve double-digit growth in both ICE and NEV markets as well as in domestic and overseas sales.

Jochen Tueting, managing director of Chery Europe, said the business anticipated annual sales of 2.5 million units before the year-end, building 1.9 million sales in 2023.

Omoda and Jaecoo vehicles are now available in 27 countries, with further European expansions planned.

Following launches in Spain, Italy, and the UK, the brand will enter new markets such as Poland, Greece, and Hungary by the end of 2024, and Germany and France by summer 2025.

Chery also flagged its J.D. Power ranking which awarded the car maker top place among independent Chinese brands for quality, sales service satisfaction and product appeal.

“As a well-known technology-oriented automotive group, we will launch numerous new Omoda and Jaecoo variants in Europe by the end of 2025. The focus will be on B, C and D segment models as well as the wide mix of different powertrain options typical of Chery, from pure petrol to PHEV/HEV and all-electric vehicles,” said Tueting.