Carwow launches ‘Top Rated’ accreditation to highlight retailer excellence

Online platform Carwow has launched a new annual ‘Top Rated’ accreditation to recognise retailer partners who consistently deliver exceptional customer service and performance.

The accreditation is open to a select group of independent, franchise, and direct-to-consumer retailers and leasing partners who have been active on Carwow for more than six months.

It highlights retailers with strong track records in areas such as rapid response times, high conversion rates, and positive customer feedback.

Additionally, a special category, ‘Top Rated EV Retailer,’ has been created to recognise those leading the charge in the transition to electric vehicles, despite the challenges in the current market.

According to a recent Carwow survey, 60% of consumers are more likely to do business with ‘Top Rated’ retailers, giving accredited partners a significant advantage in the competitive automotive marketplace.

Ben Carter, chief customer and marketing officer at Carwow, said: “The new ‘Top Rated’ accreditation provides additional assurance to our users, especially with the upcoming plate-change month. Our partners can leverage this recognition in our nationwide September marketing campaign to drive even more demand.”

Accredited retailers will receive a range of physical and digital marketing materials to promote their ‘Top Rated’ status, and Carwow will feature this accreditation throughout the customer journey on its platform to guide consumer decisions.

Matt Kitson, general manager at TrustFord Castleford, said: “Being recognized as a Carwow ‘Top Rated’ retailer validates our commitment to exceptional customer care. This award from a leading industry name like Carwow reinforces our dedication to delivering top-tier service.”

Sally Dennis, sales and marketing director at Mercedes-Benz Cars UK, added: “It’s fantastic to receive this award from Carwow and to be one of the first recipients of the new ‘Top Rated’ accreditation. This recognition, from such a trusted industry name, really showcases our commitment to delivering the best experience for our customers."

Looking ahead, Carter added: “We’re excited to work with all our retailer partners over the next year to help more of them achieve ‘Top Rated’ status and maximise the benefits of their partnership with Carwow.”