BMW launches charging incentive for PHEV drivers

BMW has launched a new scheme that rewards plug-in hybrid (PHEV) drivers with free charging credits for each electric mile driven.

The BMW Points programme is available to drivers of BMW 330e, 530e, 545e, 745e, X3 30e (produced from August 2021) and X5 45e models with BMW Operating System 7.0.

It offers free charging in exchange for driving electric miles. Drivers can earn two points for each mile driven electrically, and four points for each mile driven electrically in a designated eDrive zone.

BMW Points users are also awarded 20 bonus points every time their vehicle is charged for a minimum of fifteen minutes. Plus, a monthly reward of 500 points for each user who charges their vehicle twenty times a month for a minimum of fifteen minutes each time.

Once drivers have collected 3,200 points, they will be rewarded with £10 charging credit to be used across the BMW Charging network. At 7,500 points, customers will receive £25 and at 14,500 points a £50 free charging credit.

Vehicles must be registered on the BMW Points scheme via the My BMW App, which automatically logs mileage.

BMW was the first car manufacturer to launch geo-fencing technology in designated areas across London and Birmingham, resulting in BMW plug-in hybrid models switching to electric driving mode once the vehicle has entered these eDrive zones.

Now, in addition to London and Birmingham, a further six eDrive Zones have been launched across the UK in Glasgow, Edinburgh, Belfast, Liverpool, Bath and Manchester.