Citroen has revived its famous free insurance deal that first saw floods of young drivers flock to dealerships to buy new Saxo models in the early 00s.

The latest offer provides one year of free insurance for buyers - aged 18 to 75 - of the C1 city car.

Citroen hopes it will attract more young drivers into showrooms with the new deal, by providing them with a safer and more reliable new car.

They need register a brand new C1 with retailers between July 1 and September 30 to take advantage of the offer.

Eurig Druce, Citroen UK’s sales director, said: “C1 is an extremely popular urban vehicle that’s packed with style, technology and safety equipment, including those all-important full-length curtain airbags. We’re delighted we can now make this attractive model even more desirable, with free insurance for retail customers from 18 years of age.

“This offer has been designed in particular to offer a helping hand to younger drivers, whose insurance costs are usually higher. By covering these costs we hope to get as many young drivers into a safer, brand new car that they can be proud of.”

The offer is available on the most popular trim levels in the C1 range, including hatchback and Airscape body styles, on both retail cash purchases and Personal Contract Purchase.