The Mercedes-Benz Retail Group pop-up shop in the Bullring Shopping Centre, Birmingham, attracted more than 45,000 visitors between May 25 and June 25.

Opened in conjunction with Mercedes-Benz Birmingham Central, Mercedes-Benz Solihull and Mercedes-Benz Tamworth, the pop-up store generated 479 sales leads in the five-weeks it was open. The brand’s in-store offering of Mercedes-Benz accessories, clothing and Mercedes AMG Petronas merchandise also proved highly popular, with sales exceeding £19,000.

General manager for Mercedes-Benz Birmingham Central Adam McCullagh said: “The experience has been a fantastic opportunity to meet with both current and potential customers and our thanks go out to everyone involved in making the store a success, from staff at the Bullring to each of our colleagues.”

The store displayed an array of Mercedes-Benz vehicles, including the new Mercedes-AMG GT super car. As well as a 2015-liveried Mercedes AMG Petronas Formula One car.