Manufacturers are set to spend at least £2 billion on discounting electric vehicles (EV) this year in a desperate attempt to stimulate demand, according to the Society of Motor Manufacturers and Traders (SMMT).
September new car sales figure reveal that EV uptake among private buyers remains weak. Private battery electric vehicle (BEV) sales rose just 3.6%, translating to only 410 additional registrations, despite heavy discounting. The year-to-date figures show private BEV demand is down -6.3%.
Even so, the EV market did hit a new high. BEV registrations increased by 24.4%, with over 56,000 units sold in September, achieving a market share of 20.5%.
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Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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