BYD’s Euro 2024 sponsorship pays off with brand awareness rocketing

Carwow has reported a dramatic increase in consumer awareness of BYD following the brand's headline sponsorship of Euro 2024.

In a recent survey of 693 consumers on its platform, Carwow found that 46% of respondents said they had heard of BYD, compared to 28% before the tournament - the highest level of awareness for all Chinese brands included in the survey.

Despite not yet having a UK presence, the same research revealed NIO as the second most recognised Chinese brand among Carwow consumers, with 13% awareness.

The surge in consumer awareness of BYD has significantly influenced consideration to buy, with organic views of BYD content on Carwow increasing by 32% during the three-week tournament compared to the same period before.

Reviews for the BYD Seal saw the most considerable increase in organic traffic, up 54%. This heightened interest has led to a 57% increase in BYD enquiries via Carwow.

Sepi Arani, Carwow's commercial director, commented: “BYD’s headline sponsorship of the Euros was a bold move to significantly and rapidly raise awareness of the brand. Despite the recent tariffs on Chinese brands announced by the EU, BYD’s high-quality EV products, unrivalled supply chain, and marketing investment are certain to see it continue capturing an increasing share of the European market.