AutoProtect Group appoints Mike Edwards as chief revenue officer

AutoProtect Group has announced the appointment of Mike Edwards as chief revenue officer.

This move marks a strategic step forward for the business, unifying sales and marketing under a cohesive approach while leveraging group-wide synergies to drive growth.

Expanding his role beyond dealership distribution, Edwards will now oversee all revenue-generating activities across AutoProtect Group’s diverse distribution channels while continuing to lead the group’s marketing strategy, building on his track record of strengthening and expanding retailer relationships.

In addition to driving success in dealership sales, Edwards’ expanded role will focus on revenue growth through DigitalPlus, the group’s digital B2B2C channel, which is set to be a key growth area for both the company and its retail partners.

Supporting him in his new role are senior leaders Joff Suter and Linda Evans.

Graeme Nieman, chief executive at AutoProtect Group, said: "With his deep industry expertise and strong leadership, Mike is well-positioned to drive growth and further strengthen AutoProtect Group’s market position while maintaining our commitment to delivering exceptional experiences for customers, dealers, and colleagues alike. With the support of an experienced team, we look forward to the continued success and innovation Mike will bring in this expanded role.”