Autofinity integrates Auto Trader Connect for streamlined management

Autofinity has enhanced its retail management platform through integration with Auto Trader Connect, allowing users to access its used car pricing rating without switching between applications.

This integration enables dealers to view Auto Trader’s price indicators - which classify vehicles as low, great, good, fair, or high price - alongside other key vehicle data, streamlining stock management and price adjustments in one place.

With real-time updates, dealers can now make instant pricing changes and have them reflected immediately on Auto Trader and other integrated marketplaces, eliminating the need for delayed, timed feeds.

Autofinity's platform also automatically updates vehicle details, including price, across all connected online marketplaces, dealer websites, and OEM portals, ensuring that changes are live instantaneously.

Chris Banks, chief solutions officer at Autofinity, said: “Auto Trader’s pricing tool is powerful as it is immediately apparent where a vehicle’s price sits in comparison to like-for-like vehicles on its database. By managing and marketing stock through ViHUB, dealers can make adjustments before the vehicle is live for sale, without jumping between systems.”

ViHUB, Autofinity’s core platform uses colour-codes vehicles based on Auto Trader’s pricing indicators, making it easier to spot and correct prices that are too high or too low, improving pricing accuracy and market competitiveness.

Autofinity's platform now boasts over 50 integrations, including industry players such as Carwow, Heycar, and leading DMS providers, allowing dealership partners to consolidate daily operations into one system.

Autofinity CEO Andy Whitehair (pictured) added: “Speed to market is crucial. Having a single source of truth for each vehicle where stock is marketed consistently and updates are automated across all channels has a dramatic impact on efficiencies and sales. The holy grail of managing most, if not all, a dealership’s systems in one place is now a very real possibility and one we are actively working towards.”