JLR launches buy now pay later aftersales offer with ASF

Jaguar Land Rover (JLR) is introducing an interest free payment option for aftersales work across its retail network, following the appointment of Auto Service Finance (ASF).

It enables the brand to provide its customers with increased flexibility when it comes to paying for accessories and car servicing.

ASF’s technology platform is able to grant instant decisions while a customer’s vehicle is still at the dealership.

JLR's customers will be able to split payments across a chosen time period making it easier and faster to personalise their vehicle or have maintenance work carried out.

Garry Burns, customer services director at Jaguar Land Rover UK said: “We have seen a significant shift in consumer payment patterns, with many now preferring to split payments and pay on a monthly basis allowing us to broaden the options available to customers.

“As part of our commitment to giving customers the best possible experience when driving a Jaguar or Land Rover vehicle we also want to make sure payments are as flexible and convenient to manage as possible.”

The announcement comes after ASF won Best New Product at the AM Awards in February 2020.

ASF has worked closely with a number of key Jaguar Land Rover dealer groups to refine the product for customers in both the sales and aftersales side of the business. The first retailers began introducing ASF into service departments at the start of June.

In May, ASF secured new investment worth more than £14 million as buy now pay later finance deals become more popular in the automotive sector.

Dealers have used the loan platform as a buy now pay later (BNPL) option to sell £50 million worth of service work, since ASF’s launch in 2015.