TyreSafe’s latest publicity campaign highlights the heightened risk a tyre-related incident to improve safety on UK roads during the summer.

In a move which should draw attention to the need for franchised car retail customers to heed the advice offered by red and amber service warnings, the charity has stated that July is when tyre-related incidents are at their most frequent with August and June close behind.

The tyre safety charity said that the reasons for trend could be include a 6% rise in traffic on Britain’s motorways during the summer period, with use of some the popular tourist routes through the countryside increasing by 25%.

It also said that temperatures of under-inflated tyres may rise above the recommended thresholds and be vulnerable to a rapid failure.

Stuart Jackson, the chairman of TyreSafe, said: “A combination of factors come together in the summer to make the summer months the worst for reported tyre-related incidents.

“While TyreSafe has no wish to dampen the holiday spirit, Britain’s motorists must be aware of the potential risk they take if they don’t carry out straightforward maintenance checks of their tyres before they set off, which will only take a few minutes.

“With more than half of Britons taking their 2018 summer holiday in the UK, it really is vital that all drivers check their tyres to reduce the risk of an unwanted disruption to their family get-away.”

TyreSafe said that its Guide to Summer Motoring summer campaign takes an informative and informal approach to informing motorists of the essential checks they should carry out.

With a video available to view and the Adventures in Tyre Safety booklet available to download from tyresafe.org, motorists can get in the holiday spirit and make sure they check their tyres before they go off on holiday.