Grainger Motor Group acquires EMG Anglia, nears AM100 scale

East Anglian dealer group EMG Anglia has been acquired by Grainger Motor Group founders, brothers Harry and Neal Grainger.

Based on EMG's latest statutory accounts, showing £116 million turnover, the deal means that Grainger Motor Group will rapidly near the threshold of the AM100 rankings of the UK's largest franchised motor retailers.

“The longstanding, successful EMG business is an acquisition that fits geographically and strategically with our growth ambitions, allowing us to further our strong partnership with Kia and pick up our former relationships with Mazda, Nissan and MG,” said the Grainger brothers, who had previously worked with their father David Grainger at Norton Way Group.

The deal will see Grainger Motor Group grow to 14 sites which includes Kia Cambridge, Ely, Kings Lynn & Thetford, Mazda Cambridge & Boston, MG Ipswich, Nissan Kings Lynn and used car sites in Huntingdon, Duxford, Bury St Edmunds, Spalding and Esso Stapleford.

“We look forward to meeting all the EMG staff and welcoming them into the Grainger Motor Group family,” said managing director Harry Grainger.

In January 2023 Harry and Neal Grainger, who are now joint managing directors of the group, officially became business partners with the acquisition of Mantles Kia Royston. That paved the way for the creation of the new dealer group five months after leaving their positions as operations director and finance director at Norton Way Group which was acquired by Marubeni Auto Investment in 2008.

They quickly completed the acquisition of a second site - EMG Royston, including a Vauxhall authorised repair station, which adjoins the Royston site, extending its footprint to 2.6 acres.

Pictured are Neal and Harry collecting an award for 2nd place in the Kia dealer excellence for 2023 earlier this month